About Us

Mind Over Media PR is second to none when it comes to our relationships with the media.

We tailor each pitch according to the nuances of the media outlet, thus maximizing the results for our clients.

Our clients appreciate our extensive knowledge of the media, as well as our refreshingly straightforward and honest approach. Above all, our clients will attest to our ability to generate results.

Our client portfolio is broad—ranging from consumer products to sports to entertainment. A sampling includes: All Things Equal, Bath & Body Works, Ben & Jerry's, Buster Brown Shoes, CafeMom, California Pizza Kitchen, Cingular, Dannon, Disney, Dunkin' Donuts, eBay, Expedia.com, Freeze 24/7, Glaceau VitaminWater, Hasbro, Hispanic Heritage Awards, Intuit, JCPenney, Kaiser Permanente Healthcare, K-Mart, Luna Bars, MAC Cosmetics, Milk & Honey Productions, MTV, PayPal, POM, Procter & Gamble, Q Collection, red espresso, Shopping.com, Source Awards, Steinway & Sons, Subway Restaurants, U.S. Paralympics, Vaseline, Vonage and Whole Foods.

Mind Over Media PR's co-founders, Jocelyn Kalsmith and Lisa Feldsher, have amassed extensive experience working with the media over the past decade both in-house as well as at top firms such as Dan Klores Communications and Hill & Knowlton. Another key player at Mind Over Media PR is senior media specialist/strategist Laura Russo, former head of media at Fleishman-Hillard New York with more than twenty years of agency experience. Past clients have included: ESPN, Evian, Ford, Jimmy V Foundation, "Late Night with Conan O’Brien," L'Oreal Paris, Miramax, Motorola, National Federation of the Blind, Novartis, Palm Beach County, People magazine, Pepsi, Phonak, Ragu, Showtime, "Spin City," Special Olympics, Splenda, Sun International and Tic Tac.